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Public Relations Portfolio

My task was to create a complete public relations portfolio for a small veterinary rescue service. 
I crafted a situation analysis and prepared a PR and social campaign to promote the business and increase awareness of their initiative. 
Skills Earned​
  • SWOT analysis
  • Identifying competitors 
  • Crafting a key message
  • Creating a media kit
  • Press release writing
  • Email and digital pitching 
  • Creating a social media plan across three platforms
  • Blog writing with the client's tone and voice 
     
  • Instagram
  • LinkedIn
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